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Say you’re an online merchant who’s done everything right at each step of the funnel: Ubiquitous branding. Targeted advertising. Fluid user experience on the site with a crack team of customer support agents to help when trouble or questions arise. In short, each department (marketing in particular) has done its job well and brought the … Read more

Offering Upside is Great. Introducing Risk? Not so Much. When B2C companies create products, they have the luxury of testing technologies gradually, adding and tweaking features over time, and deciding on priorities based on user feedback. That’s because they can usually depend on feedback from a broad pool of early adopters who have little or … Read more

There are plenty of ways for credit card issuers to attract new clients: Point programs, cashback, eliminating monthly fees, attractive payment plans, and more. And yes, all these tactics have a cost: they take time, money, planning, and some serious human resources to manage. And acquisition is only the first step. Next, you need to … Read more

The Approach Card Issuers should Adopt to Stop Declining Legitimate Transaction Until today, issuers had to choose the “better be safe than sorry” approach for payment approvals resulting in declining legitimate transactions to reduce the risk of losing their clients’ money and credibility. We say “had to” because, based on today’s payment authorization flows, banks … Read more

People need to buy things every day, and most of the time rely on credit cards for those purchases. Still, sometimes consumers choose to neglect one credit card for another or go for Buy Now Pay Later solutions that have gained immense popularity over the years. Credit card limits are not updated unless the consumer actively … Read more

It’s painfully clear how much Covid affected consumer spending. As the global payment industry shifts toward e-commerce and digital payments, the competition for customer acquisition and retention among credit cards, banks, and merchants is reaching new heights. In their 2021 State of Credit Report, Marqueta surveyed 3,500 people across the U.S., U.K., and Australia about … Read more