Avoid NSF declines & boost approval rates
Merchants invest heavily in the customer journey, including branding, marketing, advertising, and customer service. When a consumer is at the point of purchase, but experiences a transaction decline due to Non-Sufficient Funds (NSF), the merchant loses the sale and the customer experiences frustration and embarrassment. This negative customer experience can directly impact their loyalty to the merchant.
Kipp enables you to address this challenge directly by collaborating with issuers to authorize more transactions. You name your low-risk price – a small premium you are willing to pay to offset the issuers’ risk. When a transaction is about to be denied due to NSF, Kipp steps in to save the sale, all in real-time.
Benefits
Significant conversion uplift
Experience higher transaction success rates by ensuring more payments are approved
Maximize customer acquisition efforts
Merchants only incur fees on transactions that would have been declined, ensuring cost-efficiency while maximizing approvals
Increase transaction volume via issuer collaboration
By paying issuers a premium, merchants can avoid NSF declines
Avoid the decline
Ensure more purchases are approved the first time, without the need for a post decline recovery flow
No integration required
Implement Kipp effortlessly without the need for additional technical integrations
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Answers to the most common questions about Kipp
What actions must a merchant take to approve transactions that would have otherwise been declined?
No integration is required from the merchant’s side. Kipp requires merchants to provide their MIDs and sign a short agreement to be onboarded with Kipp. This process can be completed in a matter of hours.
How much does the merchant pay for transactions to be approved?
Merchants set their own premium amounts, and this pricing remains confidential from the issuer, ensuring that the model cannot be exploited.
Is Kipp relevant for both customer-initiated transactions and merchant-initiated transactions?
Yes. Kipp can authorize both MIT and CIT transactions for its merchants and issuers. When it comes to recurring and subscription models, our merchants see incremental approvals way beyond their success rates with retry mechanisms.
As a merchant, how do I know that the issuer will not abuse the model and send more transactions to Kipp to benefit from increased premium revenue?
Merchants can be confident that the model will not be abused, thanks to Kipp’s continuous monitoring and the terms outlined in the issuer agreement. Additionally, you can track the approval rates by the issuer before and after partnering with Kipp to monitor performance levels. It’s also highly unlikely that an employee of an issuing bank would manipulate the system for minimal gain, given the safeguards in place.
What data does the merchant need to share with Kipp?
Merchants can choose to share user data, behavioral data, transaction data, and SKU-level (Level 3) data based on the individual use case.
